Globally a growing number of healthcare organizations acknowledge the importance of patient-centricity as the foundation of providing value-based care to their patients. This shift in focus puts the patient at the center of care decisions in the pursuit of providing high-quality health outcomes. It prioritizes the values, needs, expectations, and preferences of patients and requires a partnership approach between healthcare providers, physicians, patients, and their families.
Patient satisfaction is an important and commonly used indicator for measuring the quality of health care. It can be viewed as a proxy and effective indicator to measure the success of health care professionals and hospitals. Patient experience can be viewed as the sum of all interactions, shaped by an organization’s culture, that influence patient perceptions across the entire patient journey and continuum of care.
Research shows that providing exceptional experience and focusing on patient-centered care has numerous benefits for both the patient and the hospital. The most important ones include improved clinical outcomes, operational efficiency, compliance with regulatory standards, financial sustainability, improved staff morale, improved patient engagement and adherence to treatment pathways, patient loyalty, and unmatched competitive advantage.
That said, improving patient experience comes with its challenges. At Newway Insight, we take a data-driven approach to understanding patient needs, enhance experiences, and build a culture of patient centricity that guides staff behavior.