One-size-fits-none – The necessity of market segmentation

Dr Andries Noeth (Ph.D. – Research Psychology) | August 3, 2022


This article explores the different types of market segmentation, the benefits gained from segmenting consumers, and the ideal way to use segmentation in any business.

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How to create the perfect fit between your value offering and consumer needs

Dr Andries Noeth (Ph.D. – Research Psychology) | May 13, 2022


This article explores the necessity of designing Customer Value Propositions that are aligned with consumer needs and give some tips on the most important aspects to focus on.

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