Brand Positioning

What is Brand Positioning

Creating a differentiated “space” for your company in the mind of consumers.

Differentiated brand value proposition


Products and Services that consumers value


Products & Services your competitors cannot offer

What makes you different?

It is vital to know how you stack up to your competitors on the things that consumers value the most.

The necessity for a New Way of thinking

Our methodology: Conjoint analysis

Conjoint analysis (an advanced trade-off methodology) will enable you to correctly position your brand in the eyes of your target customers.

How does it work?


Customers compare various value propositions and choose the ones they prefer the most


Replicates a real-world buying environment to predict customers’ buying behavior


Use advanced AI to simulate various brand position outcomes


Optimize your brand’s position in the market to attract the right customers to your brand