What is Brand Positioning
Creating a differentiated “space” for your company in the mind of consumers.
Differentiated brand value proposition
=
Products and Services that consumers value
+
Products & Services your competitors cannot offer
What makes you different?
It is vital to know how you stack up to your competitors on the things that consumers value the most.
The necessity for a New Way of thinking
Our methodology: Conjoint analysis
Conjoint analysis (an advanced trade-off methodology) will enable you to correctly position your brand in the eyes of your target customers.
How does it work?
Survey
Customers compare various value propositions and choose the ones they prefer the most
Predict
Replicates a real-world buying environment to predict customers’ buying behavior
Simulate
Use advanced AI to simulate various brand position outcomes
Optimize
Optimize your brand’s position in the market to attract the right customers to your brand
