Your Value Proposition (VP) is the offering that you provide to consumers and can be divided into 3 broad categories:
The importance of a great Value Proposition
Designing a value proposition that will attract the right customers are the most important strategic objective for your business
“The purpose of business is to create and keep a customer.” -Peter Drucker
Which features are the most important to customers?
Which features are essential, and which are just “nice to have”?
Which features will differentiate me from my competitors?
How much will customers be willing to pay for individual or bundled features?
Which customer groups (segments) will be attracted to my offering?
What is perfect “bundle of features” that will attract the most customers?
Our process: Conjoint analysis
Conjoint analysis, an advanced AI-driven trade-off methodology, will allow you to design the ideal value proposition.
How does it work?
How you can use the insights
Informs the strategic choices your company must make
Identify the market fit between customer needs and your value proposition
Which features resonates with which customers and drives their purchase decision
At what price do you include these in your value proposition
What differentiates you from your competitors
What is the best position in the market for your company
Understand customer’s price sensitivity and willingness to pay
Identify the optimal price point for your value proposition
Innovate to address customers unsatisfied, burning needs
Add more value to the lives of customers and stay relevant
Refine your marketing message to target specific segments
Ensure your marketing message resonates with customers